Greenway joins Midco’s “Get Real” campaign to champion simple, transparent internet pricing

This piece is sponsored by Midco.

In football terms, it’s not a trick play: home internet service starting at $39 per month, with Wi-Fi equipment included, guaranteed for three years.

That kind of straightforward and transparent messaging is appealing to customers. It also resonated with NFL linebacker Chad Greenway, who cited Midco’s core values as a key reason for signing on as a company spokesman.

“I am very particular with the companies that I like to represent and align myself with,” said Greenway, who calls it an honor to work with Midco.

“They’re a top-notch company led by great people. I had a chance to speak to a few of their groups this last winter and connected with all of them in a great way.”

Greenway, a Mount Vernon native who lives in the Twin Cities, is “very familiar” with Midco, he said.

He’s also impressed with Midco’s new strategy: a$39 home internet starting price, three-year price lock and included Wi-Fi equipment. No contract is required, and there are no surprise charges.

“I appreciated the focus on offering customers something real and straightforward with no gimmicks,” Greenway said. “I like to think of Midco as that genuine neighbor that’s always there when you need them.”

Greenway is sharing his enthusiasm for Midco’s focus on trust and reliability through a new advertising series called “Get Real,” which began this month and highlights Midco’s straightforward, reliable and affordable products delivered by its best-in-class fiber network.

The campaign reflects a shared commitment between Midco and Greenway to authenticity, transparency and value. Together, they aim to cut through industry complexity and deliver a clear, honest message about what customers should expect from their internet provider.

“Chad Greenway is as real as it gets,” said Ben Dold, Midco president and chief operating officer.

“His journey from Mount Vernon to 11 seasons with the Vikings, including two Pro Bowl selections, is a story of grit, tenacity and hard work that resonates with our team and our customers. From his career on the field to his inspiring service in the community, Chad is trusted, authentic and genuine. These qualities align perfectly with Midco’s promise to deliver transparent pricing, reliable service and local support from a team you can count on.”

Why make such a competitive offering?

“We believe everyone should experience fiber-fast internet for great value along with exceptional customer service,” said Jeannie Thurston, senior vice president of marketing. “We’re providing incredible value to customers who are seeing prices go up everywhere else in their lives. More than just pricing, this is about giving customers peace of mind, clarity and value.”

And it’s not just for new customers. Existing Midco customers can reach out and take advantage of this or other offers depending on their individual services.

“We’re constantly evaluating what customers want and find appealing,” Thurston said.

While it’s a new offering, the response already has been positive, she said.

“Customers are expressing relief about three years of price stability — so they don’t have to worry about bill changes — and our included Wi-Fi equipment, which offers real value and resonates strongly,” Thurston added. “Our services are backed with the Midco Customer Commitment, which outlines our high standards for network reliability, price transparency, customer service and more.”

From Greenway’s perspective, “I’m looking forward to connecting with Midco’s customers throughout the summer,” he said. “We have some great events planned, and I can’t wait to get back to South Dakota soon.”

Fans can meet Greenway at the Aug. 21 Levitt at the Falls concert sponsored by Midco.

For information about Midco’s fiber-fast internet and the “Get Real” campaign, visit Midco.com.