Sioux Falls-based tech services company expands with Rapid City office
This piece is sponsored by Direct.
Sioux Falls-based Direct Companies is expanding west, recently opening in Rapid City.
The business technology solutions company has “been evaluating the Rapid City area for many years, and the market has responded very positively to Direct’s expansion into the area,” CEO Paul Zweifel said.

“The market has been eager for more competition and for access to some of the services we provide, allowing customers to be supported locally. The Rapid City region is a fantastic community with strong businesses and great people, and we’re excited to become part of that culture. We look forward to delivering our high-quality services to meet the growing demand in the area.”
Direct Companies already had customers in the Rapid City area, as well as parts of Wyoming and Montana, “so establishing this location was a natural next step for us,” said Joe Henderson, director of technology.

“Beyond simply having a presence here, we see an opportunity to bring the people and businesses of Rapid City exceptional technical results and real value through modern, reliable IT solutions. We view Rapid City as a foundation for continued growth that not only strengthens our ability to serve the local community but also positions us to reach further west as demand and opportunity continue to expand.”
The Rapid City office also serves as a foundation for continued growth, Zweifel added.
“It not only strengthens our ability to serve the local community but also positions us to reach further west as demand and opportunity continue to expand,” he said.

Direct is offering its full range of services in Rapid City, including automation, IT and data solutions, as well as equipment services and supplies, including servers, PCs, phones, copy/print solutions, cellular and security systems.

“The only thing we aren’t currently offering is design and fabrication, but as we continue to grow our team in Rapid City as well as understand the local needs, the range of services will expand accordingly,” Zweifel said.
Direct’s office is in downtown Rapid City within the David Lust Accelerator Building, a STEM-based business incubator supported by Elevate Rapid City.

“They have been great to work with in the expansion to Rapid City, and it gives us a flexible space to grow until we find our ideal spot and team size in Rapid City,” Zweifel said.

Direct is looking to grow the local team, Henderson added.
“We’d like to bring on seasoned IT professionals who have a strong technical foundation and a desire to keep growing their skill set within a fast-moving, developing IT business structure.”
Learn more and view current opportunities here.
“We’re always looking for great people to join the Direct team, and we’re ready to support them,” Zweifel said.

“With the launch of Direct University, we’re deepening our commitment to professional development — continuing to build experts in each of our service areas and ensuring the high-quality experience our customers have come to expect.”
Direct also likely isn’t done growing, Zweifel added.
“There will be more announcements coming soon,” he said. “We’re experiencing incredible demand for our high-quality services. Our comprehensive technology offerings cover nearly every aspect of our customers’ needs, and we’re proud to have exceptional teams across all areas of our business.”
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