Midco digital marketing services evolve to help businesses meet customers where they’re at

This paid piece is sponsored by Midco.

Retail has changed enormously since Kevin Nyberg began working in his family business at the age of 9, sweeping floors and doing other basic duties.

The way Nyberg’s Ace reaches customers through strategic marketing has evolved just as significantly.

“Advertising has changed so dramatically over the years, and with the help of Midco, we’ve been able to pick up on all the different avenues of advertising – focusing on what’s best for our business and the demographics of our company and bringing more traffic into the store,” said Nyberg, who has five stores in Sioux Falls and one in Watertown.

“Digital marketing is so important, and it’s nice to team up with Midco because we can reach our customers anytime, anywhere.”

Multichannel advertising approach

While you might think of advertising on Midco’s cable television channels – and that’s definitely a strong option – Midco also offers a full suite of digital marketing services to keep your business top of mind with targeted customers.

“Midco consistently improves and adds products to keep up with the changing landscaping of advertising,” Midco advanced advertising account executive Keith Cutler said. “We can get to every audience a client is trying to reach.”

And that doesn’t require big budgets. Midco works with businesses of all sizes to create customized digital marketing approaches.

“We tailor your advertising plan around your budget,” Cutler said. “When you place a buy with us, we manage it without additional fees. We provide you with a very intuitive analytics dashboard offering daily updates of your campaign’s performance, plus we manage it on our end and update you along the way.”

Midco’s advertising sales team offers expertise in everything from paid search and social media ads to clickable banner ads for websites; video-based ads that run on websites, YouTube and apps; streaming audio ads that can run before or during music, news and podcasts; and access to popular streaming video services.

“A lot of people think we’re focused on 30-second commercials on traditional TV networks, but we can place that same commercial on anything from Hulu to YouTube for you,” Cutler said.

And Midco can pair that same cable TV commercial with digital advertising options. This comprehensive strategy – called multichannel advertising – ensures your ads reach customers everywhere they watch content and spend time online.

“Once we work with you to identify the specific audience you’re trying to target, we can determine the best platforms to reach that audience and help create your campaigns from there.”

Midco also offers advanced geofencing technology, allowing you to create targeted geographic boundaries for your ads. When someone enters your geofence and is using an app with active-location sharing, they’ll see your business’ ad on their mobile device.

“We can map out exactly the shape you want with our latest geofencing tool, including adding or opting out any specific areas, so it doesn’t have to be just a circle around a designated radius,” Cutler said. “It works really well alongside a digital ad campaign.”

For example, one client recently used the technology to advertise job options in a specific location.

“We started at 22 openings, and within three months running it, they were down to six, so it worked really well to get to the right people and find good applicants,” Cutler said.

Plus, Midco offers retargeting, which allows delivery of your ads to people who have visited your website within the past 30 days.

Ready to meet your needs

When you reach out to Midco, you’ll be paired with an advertising consultant who will help talk about your goals, determine your campaign based on a target audience, plus give you complete access to Midco’s creative team. They’ll make sure your digital ads complement your existing marketing and can even help create scripts and commercials in-house for your business.

“Midco has an award-winning production team that will take you from start to finish,” Cutler said. “They can do everything from voiceovers to music, all the imagery you need, including drone photography from licensed operators.”

For Nyberg, “working with the Midco team is so easy, and I would recommend them to other organizations,” he said. “They make it easy for us to strategize our marketing plan. It’s just so easy for them to come in and give you a marketing plan that is a whole plan for your business.”

To learn more about digital advertising services at Midco, click here.